If you can convey your brand’s history, expertise and awards, you’re en route to developing a brand that people can identify with. One that’s loved for its approach, values and authenticity. Have you noticed that when you feel a kindred spirit with someone you’re naturally drawn to them? Cleared When creating or claiming a business directory citation it is important to fill out three pieces of crucial information about your company: Name – This should ideally be your branded trading name. Local telephone number – This should match the number given on your own website. Physical address – Again this should be consistent with the address on your website.